Google এ bar aponar AI Overview-এ biggapana dekhabe, ja user-der search topic-er sathe jukto thakbe. Ei biggapana 'Sponsored' tag-er sathe dekhabe. Ei feature 2025-er sesh porjonto bharate launch hobe. Sarkar digital tax hatieche, jar ফলে Google-er moto company-der bharate bistar-e sahajjo korbe.
AI Overview Sponsored Add: Google aponar search engine-er sobcheye charchito feature AI Overview-ke ebar biggapan-er notun manch-e porinoto karar nirdesh diyeche. Agami mash-guli-te bharotiyo users-der Google search-e kebol generative AI diye banano uttar-i noy, borong sei uttar-er bhitor pracharit biggapana (Sponsored Ads) o dekhano hobe.
Ei poribortoner sathe Google search engine-er duniyay kamai-er ek notun rasta khule diyeche, jar ফলে sudhu company-r rajaswo-te briddhi hobey na, addvertisers-der o target audience-er kachhe pouchein-e sahajjo korbe.
Ki AI Overview feature?
AI Overview, Google dwara pesh kora ek AI-chalito feature, ja users-der tara der proshner uttar AI-er sahajye sankshepe dey. Paromparik search result-er poribarte, ite uttor ektu upore ebong spashto rupe dekhay, ja theke user-der link-e click korar dorkar hoy na. Ei feature 2023-e americar suru hoyechilo ebong ebar 2025-e bharate o launch hoyeche. Ei bharat-ke americar pore AI mode search prapto korar ditiyo desh banay.
Ebar AI Overview-e o dekhabe biggapana
Google ghoshona koreche je ebar AI Overview-e sei products ebong services-er biggapana dekhano hobe ja sei search query-r sathe somporkito thakbe. Udahoron swarup, jodi kono user 'best travel bags' search kore, tobe AI Overview-e kichu emon travel bags-er pracharit link ba recommendation o dekhano hobe. Google-er global advertising vice president, Dan Taylor ekta media kothabartar modhye boleche je Google-e protidin 15% er besi search emon hoy je ta prothom bar kora hoy. Eder modhye anek search long ebong joteel hoy jader kono ekta sothik uttor thake na. Emon sthiti-te, ei search topic business ebong advertising-er jonno sunelo jhuker bane.
Biggapan porichoy korar e spashto
Users-der e spashto bhabe bola hobe je kon content biggapana. E jonno:
- Sob biggapan-er upore ‘Sponsored’ tag thakbe
- Ei tag kalo rong-e dekhabe
- Ei tag AI dwara dewa uttar-er theke alada thakbe, jate user bhramito na hoy
Ei spashtota Google-er biswasjoggo ta banie rakh-te dorkar, bishesh kore jokhon AI content ebong biggapana ek-i page-e dekhano hobe.
Bharate kokhon suru hobe ei feature?
Google janakari diyeche je bharate ei suvidha 2025-er sesh porjonto suru hoye jabe. Jemon bharat duniyar ditiyo sobcheye boro internet bazar, tai ekhane Google-er ei prayog khub e amoh manay jachche.
Tax hatar theke o borhbe biggapana bazar
Gor kora darun kotha hocche je, haal e-i bharat sarkar Google ebong amazon-er moto bideshi company-der upor lagano du-ti mukho tax hatiyechhe:
- 2% digital seva kar, ja bideshi company-der seva-te lagano hoto
- 6% equalization levy, ja ₹1 lakh er besi biggapana kamai-er upor lagto
Bisheshoggo-der dharona je ei kotha america-r byabasayik chap-er chole utha, kintu ete Google-er moto company-der bharotiyo digital bazar-e are o golay utarar mouka thakbe.
Advertisers-der pabe fayda?
Bichitro. Ei notun add system, khash kore choto ebong mojoley byabasa-der jonno ekta sunelo aubser bonte pare. Ebar tara sori ta somoy aponar grahak der sate jog korte pare jokhon ta kono product ba seva khujche. AI Overview-e add dekhano theke click rates borhte pare, karon ei add janakari r bhag hoe samorpon hobe - na ki ekti alada box er rup.
